May 29

Most of us noticed the “Why every guy should buy their girlfriend Wii Fit” video on the front page of Digg.com yesterday. It turns out that the supposedly home-made video was more than likely something that came from the Tinsley Advertising Company. The sleuths over at Shoemoney discovered that the video was probably part of a Nintendo viral marketing campaign. I’m sure the video still would have been popular had this been known, but it is a shady form of marketing.

The actual video is currently well over 8,000 Diggs and will probably reach 9,000 before the day is over.  If we’ve learned anything from this, it’s the fact that viral YouTube marketing strategies are still extremely effective and powerful.

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written by Will Snizek \\ tags: , , , , , , , , , , , , , , ,

May 15


Via G4

written by Will Snizek \\ tags: , , , , , ,